Calling family companies – an amazing mentorship opportunity & financial (The PFV) prize

The Primum Familiae Vini jury members of The PFV Prize; photo credit The Primum Familiae Vini

I rarely reproduce press releases, though I receive plenty.  But The Primum Familiae Vini’s press release about The PFV Prize struck a heartening, highly tangible “in this together” chord.  To be awarded annually, it offers invaluable help – mentorship and an award of €100,000 – to a family company in any area of enterprise.

Let me flag, upfront, the deadlines for making an application for The PFV Prize 2020 from 1st July to 30th October 2020 via this website – n  Wishing all v best to applicants!

Here is the press release:

Primum Familiae Vini Launch €100,000 Annual Prize

 The PFV Prize

 ‘Family is Sustainability’

The Primum Familiae Vini, an association of twelve European families who are producers in the continent’s greatest wine regions, have announced the launch of The PFV Prize, an annual award of €100,000 to a family company in any area of enterprise that demonstrates excellence in sustainability, innovation, craftsmanship and the successful transmission of responsibility and commitment from one generation to the next.

The winner will have the opportunity to share knowledge with the twelve PFV families, all of whom have hard-won experience in overcoming numerous and, at times, existential challenges throughout their long histories.

Marc Perrin and Paul Symington, President and Chairman of the PFV, commented:

“We in the PFV believe that family companies are the bedrock of regional and national economies. The best family enterprises have a profound commitment to sustainable development and to the environment. Family companies should personify the best values of social responsibility and the kinder human face of free enterprise at a time when globalisation and a rather depressing uniformity have become increasingly prevalent.

By announcing this prize at a time of international crisis resulting from Covid-19, we emphasise the long-term thinking of family companies and our inherent optimism about the future providing we defend the right values.”

The twelve members of the PFV represent the distinctive voices and deep artisan roots of family companies who are committed to the absolute quality of their wines and all have a long history of dedication to their respective regions. The PFV aim to encourage other family companies to continue their independent development and to prove that a family business can be a powerful tool to respond to the social and environmental challenges of our time.

Applications for The PFV Prize 2020 can be made from 1st July on (the website will go live on 22nd June 2020) and will close on 30th October 2020.

The PFV Short List of five family-owned companies will be published in January 2021 and the PFV Prize winner will be announced in March 2021.

The Selection Jury for The PFV Short List and The PFV Prize will be one member of each of the twelve PFV wine families:

  • Priscilla Incisa Della Rochetta – Tenuta San Guido, Italy – Founded 1840
  • Albiera Antinori – Marchesi Antinori, Italy – Founded 1385
  • Egon Müller – Egon Müller Scharzhof, Germany – Founded 1797
  • Prince Robert of Luxembourg – Domaine Clarence Dillon, France – Founded 1935
  • Marc Perrin – Famille Perrin, France – Founded 1909
  • Paul Symington – Symington Family Estates, Portugal – Founded 1882
  • Frédéric Drouhin – Maison Joseph Drouhin, France – Founded 1880
  • Miguel Torres Maczassek – Familia Torres, Spain – Founded 1870
  • Jean-Frédéric Hugel – Famille Hugel, France – Founded 1639
  • Pablo Alvarez – Vega Sicilia, Spain – Founded 1864
  • Philippe Sereys de Rothschild – Baron Philippe de Rothschild, France – Founded 1853
  • Hubert de Billy – Champagne Pol Roger, France – Founded 1849

The PFV Selection Jury will be supported by Christophe Brunet, General Secretary of the PFV.

More information on

About Primum Familiae Vini

Established in 1992, Primum Familiae Vini is an invitation-only organization of twelve of the world’s most historic and lauded wine producers. Their mission is to represent the highest level of excellence in the world of wine; to be synonymous with both exquisite quality and sustainability; to blend family heritage and innovation; and to be aspirational through their vision and passion. The Twelve members of the PFV: Marchesi Antinori (Tuscany), Baron Philippe de Rothschild (Bordeaux), Joseph Drouhin (Burgundy), Domaine Clarence Dillon (Bordeaux), Egon Müller Scharzhof (Mosel), Famille Hugel (Alsace), Pol Roger (Champagne), Famille Perrin (Rhône Valley), Symington Family Estates (Portugal), Tenuta San Guido (Tuscany), Familia Torres (Spain) and Vega Sicilia (Ribera del Duero).

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